About Us

Global Team

Freedom Road has offices in Shanghai, Brisbane, Sydney and Los Angeles.

Our network of talent spans a range of nationalities, knowledge and experience, but all with the one common factor - as passion for the art of experiential travel. We are constantly looking for better solutions for planning, creativity and travel coordination, while keeping it uncomplicated and fun.

Innovative Digital Platforms

In Business Event Travel, technology brings people closer together better than ever.

In this age of smart phones and tablets, the right use of technology and digital platforms can bring us all together, faster and more efficiently than ever thought possible. By combining the human touch with the latest in technological & digital innovation, Freedom Road Travel is revolutionising full service event travel with your organization or event brand.

Experiential & Authentic

Raise the bar with each succesive Incentive Travel Event!

The world of Business Event Travel is a constant game of one-upmanship. The more incentive and travel events you undertake, the higher the benchmark becomes for future events. Freedom Road Travel focuses on intuitive, innovative and creative planning to ensure that every event is more successful and memorable than the last.

David Keir ,FOUNDER & CEO in
David Keir is a life-long personal and business traveler, who has been based in China for over 20 years. He founded Dash Brands, which has the rights to Domino’s Pizza in China, and is past Chairman of the Australian Chamber of Commerce in China. In founding Freedom Road Travel, he has brought his passion for travel together with his business experience to create a new high service, high experience travel service company.
David Sumich ,COO in
David built the International Express Travel Group from a Sydney based Local Travel Agency in Australia in 1999 to a national Travel Management Company with offices in  Sydney, Brisbane, Melbourne, Perth. Clients included Apple, Bosch and BG Group. In 2007, he sold the company to BCD Travel, the world’s 3rd largest Travel Management Company. David has since owned a Digital Marketing Company in Australia, that specialises in the travel and tourism markets and brings that experience to Freedom Road Travel. David is a CPA and holds a Bachelor of Commerce. 
Maite Newell ,VP DIGITAL & TECHNOLOGY in
As a experienced technology executive, Maite Newell understands the challenges and complexities of selling consultative and technology solutions. She has implemented major travel systems across the Asia Pacific.  Extensive Travel Technology and Operational Experience with a global TMC. Certified Consultant - Salesforce, Pardot, Hubspot and Google Adwords.
Livia Xia ,GROUP ACCOUNTANT
As a qualified CPA, Livia has over 12 years finance experience in the travel industry. With stints at global travel companies both here and in Asia, she brings a wealth of experience. Livia oversees the global financial functions across the Freedom Road Travel Group.
Alex Feng ,DIRECTOR OF SALES & OPERATIONS in
Alex has proven successes with over 14 years’ experience in the industry, having senior Sales and Management experience in organisations such as Club Med China, Emirates Airlines and Lufthansa Airlines, Alex has deep knowledge of the MICE, Airline and Online Travel space in China. Joining Freedom Road Travel as the Director of Sales and Operations, Alex is responsible for providing direction on sales, operations and business strategy for the Freedom Road Travel business in China.